dnata-owned luxury travel event to debut in France this winter
- First international edition of Opulence by Ahlan Arabia to take place in Courchevel
- The Middle East now represents the renowned ski resort’s third-largest global source market
Dubai, UAE, 3rd September 2026: As demand for premium travel experiences from the GCC continues to grow, dnata Representation Services – part of the Dubai-based dnata Travel Group – has announced that the next edition of its luxury travel roadshow, Opulence by Ahlan Arabia, will take place in Courchevel, France, this December, marking the event's first edition outside the region.
The choice of Courchevel reflects its growing appeal among Middle East travellers seeking authentic luxury experiences. According to Courchevel Tourism, the destination now counts the Middle East as its third-largest international source market after the UK and the US, with travellers from the UAE, Saudi Arabia, Qatar, and Kuwait contributing significantly to its visitor base.
Part of Les Trois Vallées, the world's largest linked ski area, Courchevel is renowned for its luxury hospitality, exclusive experiences, and premium winter tourism offering. International visitors account for approximately 70% of all visitors to the destination.
Having previously been hosted in Dubai, Qatar and Oman, Opulence by Ahlan Arabia will bring together leading luxury travel buyers in Courchevel for three days of business meetings, networking, and destination experiences. The event is expected to welcome 80 hosted buyers from across the GCC, Egypt and Jordan, alongside 40 international exhibitors representing luxury hotels, destinations, tourism boards, and travel brands from France, more of Europe, and across the world.
Rakhi Purohit, Head of dnata Representation Services, commented: “Hosting the third edition of Opulence by Ahlan Arabia in Courchevel gives the event a fitting home in one of the world's most renowned luxury destinations, offering guests an authentic and immersive ultra-luxury experience.
“The Middle East is one of Courchevel's most important international markets, making it a natural choice for our first edition outside the GCC. Bringing together senior decision-makers from across the luxury travel sector will help foster new partnerships while showcasing the world-class hospitality, experiences and appeal that continue to attract travellers from the region.”
With buyers in attendance set to represent royal family offices, luxury concierge companies, travel agencies, MICE specialists and wedding planners, the event is designed to create valuable business connections between Middle East travel buyers and international luxury tourism partners.
Alexia Lainé, General Manager of Courchevel Tourism, said: “We are particularly delighted to welcome an international tourism event of the calibre of Opulence by Ahlan Arabia to Courchevel. This prestigious gathering perfectly reflects the values of excellence, elegance and hospitality that define our destination.
“It represents a unique opportunity to showcase our expertise in hosting and organising international events, while further strengthening Courchevel's position as one of the world's leading high-end tourism destinations.”
Travel industry professionals interested in more information or exhibiting at the next Opulence by Ahlan Arabia can register their interest and secure a space by contacting sophia.tamang@dnata.com. For more information on dnata Representation Services and the broader dnata Travel Group offering, explore www.dnata.com/travel.