dnata Representation Services rolls out new booking portal for travel agents

Dubai, UAE, 27^th February 2026: dnata Representation Services – Land (dRS), part of the dnata Travel Group, has unveiled a new B2B booking portal for its General Sales Agent (GSA) products – marking a major digital shift in how travel agents access and sell its growing portfolio.

Previously reliant on offline booking methods, dRS – Land is now offering a fully automated, all-in-one platform that allows travel trade partners to seamlessly book products such as Club Med resorts and Hertz car rentals. The portal opens new commercial opportunities for the trade through a more streamlined and scalable booking journey.

“This platform reflects our strategic move toward greater digital enablement and smarter partner engagement,” said Rakhi Purohit, Head of dRS – Land.

“By consolidating a wide range of GSA products into one accessible system, we aim to enhance overall operational efficiency and provide travel agents more ways to drive value and revenue in a competitive market.”

The new portal enables:

• Real-time availability and dynamic pricing for GSA products
• Streamlined booking of ancillaries and bundled services
• Access to exclusive trade offers and product updates
• Faster turnaround and reduced manual handling
   

This launch also marks a broader shift in how dRS – Land engages with the trade. Beyond simplifying bookings, the portal allows for real-time communication of promotions, enhanced training support, and future integration of additional GSA brands – creating a more connected and agile partner ecosystem.

“Our aim is to build long-term value for both our partners and the wider travel trade,” added Purohit. “This new digital infrastructure is designed to scale with our ambitions, and with those of the agencies we support.”

For more information or to register for the platform, trade partners can contact nathan.parameswaran@dnata.com or visit www.dnatarepservices.com.