The agreements span hotel distribution, cruise holidays, hospitality, destinations and travel technology. Alongside the signings, the group announced the integration of Travelbag into Imagine Cruising and an expansion of Arabian Adventures’ The Fort – Lisaili, combining external partnerships with investment in its own businesses.

John Bevan, CEO, dnata Travel Group, said: “Our announcements at ATM reflect where we see the strongest opportunities for growth: developing our specialist travel brands, expanding distribution for our partners and investing in experiences that give travellers more reasons to choose a destination.

“The value of these partnerships extends beyond any single brand or market. A hotel partner can work with us across leisure, corporate and wholesale travel, while a destination can draw on both our international sales network and local expertise. Building those relationships across the group is an important part of how we intend to grow.”

Partnerships across the travel portfolio

dnata Travel Group’s agreement with Rotana will increase access to its 118-property portfolio through its leisure, wholesale, corporate and group travel channels, connecting the hotel company with travellers across more than 180 source markets. It builds on recently established direct dynamic connectivity, with opportunities for joint marketing and technology initiatives to improve distribution efficiency.

For dnata Travel Leisure, seven agreements brought together partners across cruise, luxury hospitality and destination tourism.

Four cruise signings support a portfolio serving different customer groups. Royal Caribbean Cruises Ltd. brings a strong family and multigenerational proposition, while Norwegian Cruise Line offers options spanning solo travel through to premium suites. MSC Cruises combines family holidays with premium experiences such as MSC Yacht Club, and The Ritz-Carlton Yacht Collection provides a smaller-scale, ultra-luxury alternative. Together, these relationships give dnata Travel scope to develop its cruise offering around a broader range of budgets, interests and service expectations.

dnata Travel also signed an agreement with Kerzner International to support its luxury holiday proposition across family resorts, ultra-luxury stays and wellness experiences through brands including Atlantis, One&Only, SIRO and Rare Finds.

Operators aside, the travel agency also secured agreements with tourism bodies, offering opportunities to build more varied itineraries for customers. With Turespaña, the focus includes Spain’s gastronomy, wellness, coastal destinations and Islamic and Arab heritage. Tourism Seychelles brings opportunities to complement resort holidays with island-hopping, nature, marine activities and Creole culture, giving customers more reasons to explore each destination.

Elsewhere in the group, Arabian Adventures, its destination management and desert experiences specialist, signed with Trip.com, providing a basis to explore wider digital distribution for its destination services.

Travel technology distributor EmQuest concluded separate agreements with Smart Travels and Jalhansa Tours & Travels, supporting its agency relationships and opportunities for closer cooperation on booking and distribution services.

Developing the group’s own businesses

Alongside its partnership programme, dnata Travel Group announced the integration of Travelbag into Imagine Cruising, bringing together complementary strengths in tailor-made land holidays and cruise experiences.

The move expands customer choice and gives Travelbag customers access to Imagine Cruising’s dedicated concierge support throughout booking and travel. It also gives Imagine Cruising its first high street presence through Travelbag’s seven UK stores, which will become dual branded. Both businesses will retain their existing names, teams and customer propositions, while benefiting from shared expertise, greater scale and operational efficiencies.

In Dubai, Arabian Adventures announced an AED 8 million expansion of The Fort – Lisaili, with new adventure, dining and cultural experiences opening in phases from 2027. The development, including the UAE’s first dune-top desert zipline, will broaden the group’s own offering for international visitors and UAE residents.

The group’s ATM participation also included four conference sessions on leisure and corporate travel, new insights into UAE winter holiday bookings, and seven World Travel Awards Middle East wins across dnata Travel, Arabian Adventures and dnata Travel Management.

The dnata Travel Group represents the travel division of dnata. The group’s history is rooted in Dubai and the growth of its pioneering travel industry, evolving to comprise more than 15 leading international travel brands with coverage across the world. Its businesses cover all aspects of the travel industry from local travel agencies to global travel consolidators, corporate travel, destination management and attractions, airline representation services, and more.

The move brings together two highly successful dnata Travel Group brands with complementary strengths, expanding customer choice while creating a stronger platform for future growth through greater scale, shared expertise and operational efficiencies.

Customers will benefit from access to a wider range of travel experiences, combining Imagine Cruising's extensive cruise holiday offering with Travelbag's renowned land-based itineraries. Travelbag customers will also gain access to Imagine Cruising's dedicated concierge team throughout the booking and travel journey.

The move also gives Imagine Cruising its first high street presence through Travelbag's network of seven UK retail stores. The locations will be dual branded, enabling customers to access both brands' products and expertise through a single retail network.

Both brands will continue to operate under their existing names, maintaining their established teams and customer propositions.

Nicola Richardson, Managing Director of Travelbag, will continue to lead the brand and join Imagine Cruising’s senior leadership team, reporting to CEO Tony Roberts.

John Bevan, CEO, dnata Travel Group, said: “This integration is a clear example of our strategy in action: investing in leading specialist brands and enabling them to achieve more together than they could independently. By deepening collaboration across our portfolio, we will deliver greater value for customers while strengthening our long-term market position. Looking ahead, we will continue to identify opportunities for our businesses to realise their full potential across our global operations.”

Tony Roberts, CEO, Imagine Cruising Group, said: "Bringing Travelbag into the Imagine Cruising family is an exciting step for us. It strengthens our UK business considerably, while also adding a real boost of tailor-made experience to our offering. We’re looking forward to this next chapter together."

Nicola Richardson, Managing Director, Travelbag, said: "Our customers have always come to us for expert, tailor-made advice, and joining the Imagine Cruising Group gives us even more to offer them. It makes such sense, and we’re all really excited for the opportunities ahead."

Imagine Cruising is a global business, with operations across the UK, South Africa, USA, Australia and New Zealand. Since its founding in 2011, the brand has consistently expanded its international footprint, most recently entering the USA in 2025, while continuing to strengthen its position across existing markets.

Its product offering has grown at a similar pace, built on the belief that cruise should be paired with a meaningful stay, a rail journey or a touring itinerary rather than sold as a holiday on its own. River cruising is in particular demand, with itineraries reaching quieter stretches of the Rhine and the Danube. Alongside that, guests are drawn to packages built around exclusive experiences unavailable to independent travellers, from cultural events in Italy to private dining experiences in Vietnam and premium access to world-renowned sporting events such as the Monaco Grand Prix.

Travelbag has recorded sustained growth in trading volume and average booking value in recent years, driven largely by rising demand for multi-centre holidays over single-destination packages. This reflects a broader shift in customer preference toward tailor-made, experiential travel.

That growth is built on more than 45 years as one of the UK's leading tailor-made travel specialists, supported by a nationwide network of retail stores, contact centres and digital channels, spanning destinations across Asia, Africa, the Indian Ocean, the Caribbean, North America and beyond. Travelbag continues to invest in its digital experience, as more customers choose to start their journey online before speaking with a Travel Specialist to plan and book their holiday.

The integration of Travelbag builds on Imagine Cruising’s international growth plan, further strengthening its position within the dnata Travel Group.

The dnata Travel Group represents the travel division of dnata. The group’s history is rooted in Dubai and the growth of its pioneering travel industry, evolving to comprise more than 15 leading international travel brands with coverage across the world. Its businesses cover all aspects of the travel industry from local travel agencies to global travel consolidators, corporate travel, destination management and attractions, airline representation services, and more.

dnata Travel Group is the travel division of dnata, a leading global air and travel services provider. The awards celebrate excellence across the travel, tourism and hospitality industries, recognising the continued success and growth of Dubai-based brands dnata Travel, Arabian Adventures and dnata Travel Management.

As dnata Travel continues to expand its presence across the GCC, the brand was named Saudi Arabia's Leading Travel Agency 2026 for the seventh consecutive year.

Arabian Adventures, the Group's destination management company (DMC), tour and safari operator, claimed three awards, winning United Arab Emirates' Leading Desert Safari Company 2026, United Arab Emirates' Leading Tour Operator 2026, and Dubai's Leading Destination Management Company 2026.

The awards come as Arabian Adventures unveils the future vision for its flagship desert destination, The Fort – Lisaili, at ATM. The AED 8 million redevelopment will transform the venue into a new benchmark for desert tourism in Dubai, introducing the UAE's first dune-top desert zipline alongside new dining, entertainment and cultural experiences from 2027.

dnata Travel Management, the Group's corporate travel services provider, also earned three World Travel Awards titles, including Middle East's Leading Corporate Travel Company 2026, Bahrain's Leading Travel Management Company 2026, and Dubai's Leading Travel Management Company 2026.

John Bevan, CEO, dnata Travel Group, said: “It's fantastic to see dnata Travel, Arabian Adventures and dnata Travel Management recognised once again by the World Travel Awards. These accolades are a reflection of the incredible people behind our brands, who work every day to deliver outstanding service and memorable travel experiences for our customers across leisure, corporate travel and destination management.

“Receiving this recognition during Arabian Travel Market makes it especially meaningful. It's an opportunity to celebrate how far our brands have come, while looking ahead to what's next. From investing in new experiences and destinations to advancing technology and innovation across our businesses, we're focused on creating even greater value for travellers and partners, and helping shape the future of travel from the Middle East to the world.”

At ATM Dubai 2026, dnata Travel Group is showcasing a range of initiatives that reflect growing demand for experience-led and seamless travel. Highlights include an interactive desert-inspired activation from Arabian Adventures, insights from attractions marketplace priohub on evolving traveller booking behaviours, and the latest innovations from brands including marhaba, Yalago and Gold Medal.

The World Travel Awards acknowledges, rewards and celebrates excellence across all sectors of the global travel, tourism and hospitality industries. Winners are determined through votes cast by travel and tourism professionals and consumers worldwide.

For more information about dnata Travel Group, visit www.dnata.com/travel.

The company is seeing growing demand for snow-based holidays and cooler-climate escapes across Europe and Asia. Japan has entered dnata Travel's top five most-booked international destinations for winter 2026/27 to date, while Finland, France, Switzerland, and Georgia are recording some of the strongest year-on-year increases in bookings and climbing the company's top 20 winter destinations ranking.

The trend reflects a growing appetite for experience-led travel, with UAE travellers increasingly seeking outdoor adventures and memorable seasonal experiences, from world-class skiing and snowboarding to Arctic activities and nature-focused escapes. All-inclusive ski holidays are proving particularly popular, offering convenience and value through packages that combine accommodation, meals, lift passes and lessons.

A range of destinations is benefiting from this shift in traveller preferences. In Finnish Lapland, demand is being driven by opportunities to witness the Northern Lights, enjoy husky and reindeer safaris, and experience life above the Arctic Circle. Japan continues to attract travellers with its internationally renowned powder snow and extensive ski terrain combined with its popular culinary scene and traditional hot springs (onsen), while France and Switzerland remain favourites for premium alpine escapes in resorts such as Courchevel, Megève and Gstaad. Georgia is also gaining momentum as a value-driven ski destination, offering quality winter sports experiences within easy reach of the UAE.

Improved air connectivity is further supporting demand, including Emirates' new Dubai-Helsinki service launching next month, providing greater access to Northern Europe and Finland's Arctic regions.

The findings have been revealed at Arabian Travel Market (ATM) Dubai 2026, where dnata Travel is showcasing its latest winter holiday collection.

Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, said: “We're seeing a clear shift towards experience-led winter travel. More UAE travellers are choosing holidays that offer memorable outdoor experiences, whether that's skiing some of the world's best slopes, exploring the Arctic wilderness, or witnessing the Northern Lights in Lapland. These trips offer a complete contrast to the region's warmer climate, which is a major part of their appeal.

She added: “At the same time, we're seeing growing demand for all-inclusive ski holidays among families, couples, and groups. Travellers value the simplicity and certainty of having key elements of their trip included in one package, allowing them to focus on the experience and make the most of their time away.”

dnata Travel's featured winter 2026/27 holiday offers

Skiing in Gudauri, Georgia

Stay six nights combining stays at the four-star Gudauri Inn and five-star Lopota Lake Resort & Spa with dnata Travel, including breakfast, three days ski pass, a two-hour ski lesson, transfers and return flights, from AED 6,015 per person. This multi-location trip includes a stay on the Caucasus Mountains with easy shuttle access to Gudauri's high-altitude ski slopes, followed by the unique opportunity to stay and ice skate on a frozen lake.

Skiing in Hokkaido, Japan

Stay four nights at the five-star Hilton Niseko Village in a Family Room with dnata Travel, including breakfast, return private airport transfers, and return domestic and international flights, from AED 13,455 per person. Located directly at the foot of Mount Niseko Annupuri, this stay offers effortless ski-in and ski-out access to Japan’s world-famous powder slopes alongside an authentic thermal onsen.

Skiing in Megève, France

Stay three nights at the five-star Four Seasons Hotel Megève in a Superior Room with dnata Travel, including breakfast, and return flights, from AED 23,750 per person. This intimate luxury resort, just 75 minutes from Geneva Airport, offers world-class wellness facilities and a dedicated ski concierge.

All-inclusive ski retreat in Valmorel, France

Stay four nights at the Club Med Valmorel in a Superior Room with dnata Travel on all-inclusive, with ski passes, ski or snowboard group lessons, return shared airport transfers and return flights included, from AED 9,655 per person. A stay on the French Alps with ski in / out access is included on the mountain surrounding the charming alpine town of Valmorel. Enjoy family fun activities like sledding, skiing, and snowshoeing, the indoor pool, and gourmet Savoyard dishes.

Six-day itinerary: Finnish Lapland, A True Winter Wonderland

Experience five nights in Lapland with dnata Travel, including stays at Santa’s Hotel and Santa’s Igloos in Rovaniemi, private Northern Lights hunting by car, a private tour to Arctic Snow Hotel with dinner included, private ice floating under the Northern Lights, snowmobile adventures and other Arctic experiences, return private airport transfers, and return flights from Dubai to Helsinki on Emirates, from AED 21,405 per person.

To explore dnata Travel's latest winter holiday collection, contact the dnata Travel experts via call or WhatsApp on 800 DNATA (36282), email holidays@dnatatravel.com, or visit a dnata Travel retail outlet across the UAE. More travel inspiration can be discovered at www.dnatatravel.com.

Dubai, UAE, 3^rd September 2026: As demand for premium travel experiences from the GCC continues to grow, dnata Representation Services – part of the Dubai-based dnata Travel Group – has announced that the next edition of its luxury travel roadshow, Opulence by Ahlan Arabia, will take place in Courchevel, France, this December, marking the event's first edition outside the region.

The choice of Courchevel reflects its growing appeal among Middle East travellers seeking authentic luxury experiences. According to Courchevel Tourism, the destination now counts the Middle East as its third-largest international source market after the UK and the US, with travellers from the UAE, Saudi Arabia, Qatar, and Kuwait contributing significantly to its visitor base.

Part of Les Trois Vallées, the world's largest linked ski area, Courchevel is renowned for its luxury hospitality, exclusive experiences, and premium winter tourism offering. International visitors account for approximately 70% of all visitors to the destination.

Having previously been hosted in Dubai, Qatar and Oman, Opulence by Ahlan Arabia will bring together leading luxury travel buyers in Courchevel for three days of business meetings, networking, and destination experiences. The event is expected to welcome 80 hosted buyers from across the GCC, Egypt and Jordan, alongside 40 international exhibitors representing luxury hotels, destinations, tourism boards, and travel brands from France, more of Europe, and across the world.

Rakhi Purohit, Head of dnata Representation Services, commented: “Hosting the third edition of Opulence by Ahlan Arabia in Courchevel gives the event a fitting home in one of the world's most renowned luxury destinations, offering guests an authentic and immersive ultra-luxury experience.

“The Middle East is one of Courchevel's most important international markets, making it a natural choice for our first edition outside the GCC. Bringing together senior decision-makers from across the luxury travel sector will help foster new partnerships while showcasing the world-class hospitality, experiences and appeal that continue to attract travellers from the region.”

With buyers in attendance set to represent royal family offices, luxury concierge companies, travel agencies, MICE specialists and wedding planners, the event is designed to create valuable business connections between Middle East travel buyers and international luxury tourism partners.

Alexia Lainé, General Manager of Courchevel Tourism, said: “We are particularly delighted to welcome an international tourism event of the calibre of Opulence by Ahlan Arabia to Courchevel. This prestigious gathering perfectly reflects the values of excellence, elegance and hospitality that define our destination.

“It represents a unique opportunity to showcase our expertise in hosting and organising international events, while further strengthening Courchevel's position as one of the world's leading high-end tourism destinations.”

Travel industry professionals interested in more information or exhibiting at the next Opulence by Ahlan Arabia can register their interest and secure a space by contacting sophia.tamang@dnata.com. For more information on dnata Representation Services and the broader dnata Travel Group offering, explore www.dnata.com/travel.

Located within one of Dubai's leading business and lifestyle destinations, the new store blends personalised travel consultancy, contemporary design and dedicated private consultation spaces. The opening marks the latest investment in dnata Travel's UAE retail network, supporting continued demand for expert-led trip planning and bespoke travel experiences.

Designed to serve both One Central's thriving business community and leisure travellers, the store offers customers access to dnata Travel's growing portfolio of premium travel services, including flights, hotels, cruises, tours, attractions, transfers and tailor-made itineraries.

Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, commented: “Travel has become increasingly personal. While customers value the convenience of booking online, many still seek expert guidance when planning complex itineraries, luxury holidays or once-in-a-lifetime experiences. We continue to see strong demand for face-to-face travel consultation, particularly within the premium travel segment.

She added: “The opening of dnata Travel One Central reflects the continued evolution of our retail offering. We've created a space where customers can sit down with our experts, be inspired, and plan everything from a quick weekend escape to a journey they've been dreaming of for years.”

The One Central store marks the latest milestone in dnata Travel's ongoing investment in its UAE retail network, bringing its presence to 15 stores nationwide. Backed by decades of travel expertise, global partnerships and a network of trusted suppliers, dnata Travel provides customers with exclusive offers, curated experiences and tailor-made journeys. The company continues to explore opportunities for further expansion as it evolves its retail offering to meet the changing needs of travellers across the UAE.

Located on the Ground Floor (Office 4) at One Central, opposite Joe & the Juice, dnata Travel’s newest store is now open seven days a week from 09:00 to 23:00.

Travellers can visit the dnata Travel team in store for personalised travel planning and consultations, contact the team via email at dnataOneCentral@dnata.com, call or WhatsApp 800 DNATA (36282), visit www.dnatatravel.com, or connect via social media at @dnataTravel.

Yalago is a leading global leisure accommodation wholesaler, offering a curated portfolio of hotel products with competitive rates and high-quality inventory to travel trade partners worldwide. Backed by strong supplier relationships and a focus on premium offerings, the business continues to outperform industry benchmarks. In 2025, Yalago delivered its strongest year on record, achieving 25% sales growth.

In his new role, Christian will be responsible for further enhancing Yalago’s international reach, with a strategic focus on expanding its hotel portfolio, strengthening partner relationships, and driving competitive pricing.

Based in Dubai, he will report to Sébastien Doussin, Senior Vice President – Global Travel Services & Destination Management, dnata Travel Group. His appointment is effective immediately.

Sébastien Doussin commented: “We are delighted to welcome Christian to dnata Travel Group at a pivotal point in our journey. His leadership will play a key role in strengthening Yalago’s global proposition and delivering high-quality solutions for our partners. With his strong international experience and commercial expertise, he is ideally positioned to lead this next phase of growth.”

Christian brings extensive international experience across the travel and hospitality industry, having held senior leadership and board-level roles in Europe, Latin America, and the United States. He has deep expertise in both B2B and B2C distribution, with a focus on building scalable, future-ready platforms.

Christian Kremers added: “I am excited to join dnata Travel Group at such an important time for the business. Yalago has strong foundations, a talented team and significant growth potential. I look forward to working with them to drive innovation, deliver value for our partners, and support the Group’s continued global expansion.”

In addition to leading Yalago, Christian will oversee the Group’s Central Ground Services (CGS) function. Based in Dubai, CGS supports global operations through a centralised model, delivering travel products across air, land and ancillary services to brands including dnata Travel (UAE) and Travelbag (UK).

For more information on Yalago, visit www.yalago.com or contact sales.support@yalago.com. To explore more on the dnata Travel Group and its portfolio of global brands, visit www.dnata.com/travel.

According to the latest dnata Travel booking data, the Maldives is the most popular international destination for UAE travellers this summer, accounting for around 20% of all overseas hotel bookings. The destination also dominates demand for all-inclusive holidays, representing 54% of dnata Travel’s all-inclusive bookings in 2026 so far. This trend highlights travellers' growing preference for convenience and value, with accommodation, dining and experiences secured before departure.

Against this backdrop, Secret Stays offers customers the opportunity to secure a luxury escape without knowing the name of the resort until after booking is confirmed. The concept reflects a growing preference for expert-curated holidays, while retaining an element of surprise.

dnata Travel has partnered with one of the Maldives' most established resorts to create an exclusive ‘Secret Stays Maldives’ offer for UAE residents.

“The Maldives is a destination where many travellers turn to our experts for guidance, simply because there are so many resorts to choose from,” said Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel.

“Secret Stays Maldives removes that complexity. Customers can book with confidence, knowing they are securing exceptional value at a quality resort, while enjoying the excitement of a surprise reveal.”

Already prompting a surge in customer enquiries since its 1 July launch, Secret Stays Maldives is available to book until 31 July 2026, for travel through to 30 September 2026. Travellers can secure a three-night luxury escape from AED 2,590 per adult, with the destination revealed upfront, while the resort itself remains under wraps until booking is complete.

The limited-time package, exclusive to dnata Travel customers, includes three nights' accommodation in a Beach Villa on Full Board, with return speedboat transfers, a complimentary floating breakfast, dedicated Island Host service, in-room check-in, and a selection of premium value-adds. Guests can also enjoy complimentary chef's treats, bicycle use, access to leisure facilities, a daily house reef boat trip (terms and conditions apply), and a 20% discount on selected spa treatments during the first two days of their stay, alongside additional exclusive benefits.

Secret Stays Maldives is available exclusively through dnata Travel for bookings from now until 31 July 2026, for travel until 30 September 2026. Travellers can book with dnata Travel’s experts via call or WhatsApp on 800 DNATA (36282), on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail outlet, with stores located across the UAE.

By unifying commercial cruise leadership across its destination management brands, dnata Travel Group aims to provide cruise partners with more coordinated support across multiple ports, simplified communication, greater consistency in delivery, and enhanced commercial value across the network.

In his expanded role, Materi will work closely with cruise operators and relevant authorities to help restore cruise itineraries in the Middle East, while optimising dnata’s cruise business worldwide.

Sebastien Doussin, Senior Vice President – Global Travel Services & Destination Management, dnata Travel Group, said: “Cruise tourism is entering an extraordinary phase of growth, even as parts of the industry continue to adapt to evolving global conditions.

“Cruise lines are increasingly looking for partners who can deliver consistency, scale, and exceptional service across multiple ports. By bringing our regional cruise teams under one commercial strategy, we’re strengthening our ability to support our partners end‑to‑end – from shore excursions to ground handling – and ensuring travellers enjoy a seamless experience at every destination.

“I wish Alvin every success in his new role and look forward to seeing him further strengthen our cruise business across the group.”

A seasoned leader with global cruise expertise

With more than 30 years of experience in the global cruise sector, Materi brings extensive operational expertise and long‑standing relationships with major cruise lines. He has played a key role within Destination Asia, where he supported the expansion of cruise operations across Singapore, Malaysia, Japan, and South Korea, and led the launch of Expeditions by Destination Asia, serving one of the industry’s fastest‑growing segments.

Arabian Adventures and Destination Asia: enhanced focus on cruise operations

As part of its broader strategy, dnata Travel Group has consistently enhanced its cruise offering across its brands.

In recent years, Dubai has seen a strong rise in cruise arrivals through the rapidly expanding Dubai Harbour, where Arabian Adventures delivers shore excursions – including its award‑winning desert and city experiences – for thousands of visitors each season.

Destination Asia recently expanded into South Korea with a new office supporting cruise and MICE growth. The business also launched Expeditions by Destination Asia in 2025 in response to rising demand for small‑ship and expedition cruising, strengthening its leadership across the region.

Operational continuity across destination brands

In Dubai, Sebastien Garcia, Vice President of Arabian Adventures, and Ben Smith, Head of Operations, will continue to oversee cruise and ground operations. Oana Jianu, Karla Cervantes and the Dubai-based cruise team report directly to Ben, ensuring continuity and operational strength.

In Asia, Matt Smith, CEO of Destination Asia, will continue to work closely with Alvin Materi and the established in‑country cruise managers to ensure seamless, consistent operational delivery across all destinations.

For more information on Arabian Adventures and Destination Asia’s cruise handling divisions, visit www.arabian-adventures.com and www.destination-asia.com.

Demand for overseas travel is being fuelled by a mix of Indian Ocean beach escapes and long-haul destinations. The entry of Canada, Australia, Japan and the United States into this summer’s top 10 reflects a growing appetite for longer, experience-led holidays, as UAE travellers show an increasing willingness to explore further afield.

Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, said: “International travel is proving more popular than ever this summer, with nine in 10 hotel bookings made for overseas destinations. While traditional favourites such as the Maldives, Thailand and Mauritius continue to attract strong demand, we are also seeing rising interest in long-haul travel as customers seek new destinations and more experience-driven holidays.

“UAE staycations remain an important segment of the market, particularly for short weekend getaways, with Dubai, Abu Dhabi and Fujairah among the most popular domestic destinations this summer.

“Internationally, travellers are staying for an average of around five nights, with long-haul trips often extending beyond this. Demand for four- and five-star properties remains particularly strong, with average booking values up approximately 16% year-on-year.”

dnata Travel’s experts continuously monitor evolving travel trends and leverage long-standing global partnerships to secure exclusive rates, value-added benefits, and curated holiday options for UAE customers. The agency’s summer campaign spotlights last-minute escapes to trending beach and city destinations worldwide.

dnata Travel’s featured summer 2026 holiday offers:

Maldives
Stay three nights at the 5-star Kagi Maldives Resort & Spa with dnata Travel in a Lagoon Pool Villa, with a complimentary full board upgrade, 45% savings on your stay, kids stay free, return speedboat transfers, and return flights, from AED 7,055 per adult.

Thailand
Stay three nights at the 5-star Mida Grande Resort Phuket with dnata Travel in a Deluxe Room Ocean View on Half-Board basis, with 50% savings on your stay, 40% savings on dining, kids stay free, and return flights, from AED 4,775 per adult.

Seychelles​​
Stay three nights at the 5-star Niva Labriz Seychelles with dnata Travel in a Garden Villa with breakfast daily, 30% savings on your stay, kids stay and eat free, and return flights, from AED 7,685 per adult. 

Mauritius
Stay three nights at the 5-star Long Beach, a Sunlife Resort, Mauritius with dnata Travel in a Junior Suite on Half-Board basis, with 35% savings on your stay, kids stay free, and return flights, from AED 6,085 per adult.

Istanbul
Stay three nights at the 5-star Hilton Istanbul Bomonti Hotel & Conference Center with dnata Travel in a Guest Room with breakfast daily, and return flights, from AED 3,250 per person.

To explore more trending destinations from the UAE with dnata Travel, visit www.dnataTravel.com. For more travel advice and inspiration, contact the dnata Travel experts via call or WhatsApp on 800 DNATA (36282), on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail outlet, with stores located across the UAE.

4^th June 2026, Dubai, UAE: dnata Travel Group has announced the appointment of Maura Geertsma as its new Divisional Vice President, Corporate Travel. The newly created role strengthens the company’s ability to meet global demand for strategic corporate travel solutions.

Based in Dubai, Maura will oversee dnata Travel Management – the Group’s corporate travel business – working closely with its regional leadership across the UAE, Saudi Arabia, Bahrain, Oman, and Iraq to enhance service excellence, strengthen market positioning, and drive the next phase of strategic growth. She brings more than 20 years of international experience across the travel, hospitality, and mobility sectors, leading commercial, customer, and partner functions across EMEA, APAC, and the Americas, with a consistent record of linking commercial strategy to long‑term value.

dnata Travel Management delivers end-to-end, traveller-centric programmes powered by advanced technology and regional expertise. As traveller expectations evolve toward more purposeful, premium, and flexible ‘bleisure’ travel, the company is enhancing its offering through digitised, data-led programmes and real-time duty of care.

John Bevan, CEO of dnata Travel Group, commented: “We are delighted to welcome Maura to the dnata Travel Group Executive Team. Maura’s global perspective and people‑first leadership will help us scale technology‑driven programmes, from online booking tools and virtual payments to real‑time visibility, while continuing to support our busiest routes within the GCC and globally.”

“I’m honoured to join dnata Travel Group,” added Maura. “My focus is to keep the traveller at the centre, raise the bar for premium and executive journeys, and deliver measurable value for our clients. I look forward to partnering with our customers and teams as we build the next phase of sustainable, connected, end-to-end corporate travel.”

As a leading corporate travel provider in the Middle East, dnata Travel Management delivers a comprehensive suite of travel programme solutions built around traveller needs. Backed by dnata Travel Group’s global platform, the business combines advanced technology, expert service, and strong supplier partnerships to support organisations across the region. Find out more at www.dnata.com/travel.

International travel remains the clear preference this Eid, accounting for 72% of bookings, compared to 28% for UAE staycations. Indian Ocean destinations such as the Maldives, Thailand’s Phuket, and Mauritius continue to dominate, offering favourable weather conditions and a wide range of competitive offers.

Meanwhile in Europe, Greece - including Athens and the islands - is gaining momentum alongside France, as travellers seek a balance of culture, relaxation, and multi-stop itineraries.

Closer to home, Dubai accounts for approximately 70% of staycation bookings, driven by strong value and competitive rates across the city’s diverse hotel landscape. Abu Dhabi continues to attract travellers with stays close to its entertainment and cultural experiences, while Ras Al Khaimah is seeing increased demand as a value-driven alternative, particularly for all-inclusive options in resort areas such as Al Marjan Island.

Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, commented: “Eid al-Adha continues to prove a popular travel period for UAE residents, and this year we’re seeing clear demand for international travel, with customers looking to maximise the longer break through well-planned, multi-stop itineraries, and premium experiences. At the same time, value remains front of mind without compromising the overall experience, reflected in a rise in premium economy bookings and strong demand for competitive offers.

“As UAE traveller focus on the ever-popular Indian Ocean islands, Thailand, and Europe continues, residents are increasingly open to emerging and alternative destinations. Interest is rising in locations such as Sarajevo, Bodrum, and lesser-discovered Greek islands, as well as more curated, experience-led itineraries.”

dnata Travel’s Eid al-Adha 2026 offer highlights

Sri Lanka
Stay three nights at the 5‑star Sheraton Kosgoda Turtle Beach Resort with dnata Travel, with 54% savings, in a Deluxe Garden View Room with daily breakfast and return flights, from AED 2,810 per person.

Phuket, Thailand
Stay three nights at the 5‑star Centara Grand Beach Resort Phuket with dnata Travel, with 60% savings and complimentary stays for kids, in a Deluxe Room with daily breakfast and return flights, from AED 4,755 per adult.

Mauritius
Stay three nights at the 5‑star The Westin Mauritius Turtle Bay Resort & Spa with dnata Travel, with 50% savings and complimentary stays and meals for kids, in a Junior Suite on Half Board with return flights, from AED 6,270 per adult.

Maldives
Stay three nights at the 5‑star Kandima Maldives with dnata Travel, with complimentary stays and meals for kids, in a Sky Studio on Half Board with return flights and seaplane transfers, from AED 7,595 per adult.

Seychelles
Stay three nights at the 4‑star Canopy by Hilton Seychelles with dnata Travel, with 35% savings, in a Deluxe Room with Garden View on Half Board with return flights, from AED 7,815 per person.

Travellers can explore more of dnata Travel’s latest offers with availability over the Eid al-Adha holiday period online at dnataTravel.com, speak to a travel expert via call or WhatsApp on 800 DNATA (36282), or visit one of dnata Travel’s retail stores across the UAE.

Previously reliant on offline booking methods, dRS – Land is now offering a fully automated, all-in-one platform that allows travel trade partners to seamlessly book products such as Club Med resorts and Hertz car rentals. The portal opens new commercial opportunities for the trade through a more streamlined and scalable booking journey.

“This platform reflects our strategic move toward greater digital enablement and smarter partner engagement,” said Rakhi Purohit, Head of dRS – Land.

“By consolidating a wide range of GSA products into one accessible system, we aim to enhance overall operational efficiency and provide travel agents more ways to drive value and revenue in a competitive market.”

The new portal enables:

• Real-time availability and dynamic pricing for GSA products
• Streamlined booking of ancillaries and bundled services
• Access to exclusive trade offers and product updates
• Faster turnaround and reduced manual handling
   

This launch also marks a broader shift in how dRS – Land engages with the trade. Beyond simplifying bookings, the portal allows for real-time communication of promotions, enhanced training support, and future integration of additional GSA brands – creating a more connected and agile partner ecosystem.

“Our aim is to build long-term value for both our partners and the wider travel trade,” added Purohit. “This new digital infrastructure is designed to scale with our ambitions, and with those of the agencies we support.”

For more information or to register for the platform, trade partners can contact nathan.parameswaran@dnata.com or visit www.dnatarepservices.com.

The milestone edition united more than 100 global travel professionals in a complete takeover of Salalah’s Alila Hinu Bay resort, between 13–16 January 2026. With destination leaders and luxury hospitality partners in attendance, the agenda explored the latest travel trends and opportunities for growth, elevated by a spectacular natural setting that defines the region’s luxury appeal.

The future of luxury travel

Central to the programme of the event’s second edition was the headline panel, ‘Rewriting the Travel Script: The Next Era of Travel & Tourism,’ featuring John Bevan, CEO of the dnata Travel Group, joined by senior representatives from WhereIsThis, Atlantis Resorts, and the Oman Convention Bureau.

Insights from the discussion highlighted the concierge’s shift from a reactive role to one that anticipates guest needs before they arise. Speakers also explored how AI‑powered personalisation is enabling real‑time, seamless, and tailored experiences. The panel further identified storytelling, sustainability, and destination stewardship as key forces redefining the future of luxury travel.

Taking networking ‘beyond the ballroom’

The event featured 28 curated exhibitors and 55 senior buyers from across the GCC and beyond, alongside professionals from across the dnata Travel Group and its partners, creating a dynamic platform for 1,680 pre-scheduled one-to-one meetings. Moving beyond traditional formats, Opulence introduced a ‘Beyond the Ballroom’ concept, with meetings and networking spread across the resort’s scenic spaces, complemented by immersive cultural experiences.

Showcasing Oman’s heritage and natural beauty

Guests enjoyed a cultural evening hosted by Experience Oman at the Frankincense Museum within the Al Balid Archaeological Site, offering a deep dive into Oman’s rich heritage. The program also featured immersive excursions designed to showcase the best of Salalah, including a dolphin cruise and snorkelling adventures, a city tour of top cultural landmarks, and a mountain safari through Dhofar’s dramatic landscapes. The experiences highlighted Oman’s unique blend of natural beauty and cultural authenticity, reinforcing its position as a rising luxury destination.

Next steps for Opulence

Following its debut in Qatar in 2025, Opulence by Ahlan Arabia is set for continued regional growth as dnata Representation Services expands the series across the GCC. The 2026 edition was backed by Visit Qatar as Platinum Sponsor, spotlighting the country’s newest travel offerings, while Experience Oman played a central role as Destination Sponsor, delivering an immersive exploration of the host country’s landscapes and heritage.

Rakhi Purohit, Head of dnata Representation Services, commented: “Opulence by Ahlan Arabia represents our vision for a new era of luxury travel – one defined by deeper connections, meaningful experiences, and strengthened links across the GCC and beyond. As the landscape of luxury continues to evolve, dnata Representation Services remains committed to crafting exceptional journeys and nurturing partnerships that will shape the region’s tourism future.”

dnata Representation Services is a trusted partner for global hotels, transport providers, and tourism boards. Backed by dnata, one of the world’s largest air and travel services providers, the team delivers comprehensive sales, marketing, commercial, and operational support. With a strong regional legacy, global reach, advanced technology, and an extensive distribution network, dnata Representation Services provides partners with deep industry expertise and unrivalled local market insight across the GCC and beyond.

Travel industry professionals and suppliers interested in exhibiting at the next Opulence by Ahlan Arabia can register their interest and secure a space by contacting sophia.tamang@dnata.com. For more information on dnata Representation Services and the broader dnata Travel Group offering, explore www.dnata.com/travel.

Yalago sources leading rates for hotel stays worldwide, offering significant savings for trade partners and travellers. Its continued growth reflects its team’s strategic focus on competitive pricing and a curated, high-quality accommodation inventory across the world.

Top destinations for 2025 hotel bookings

Yalago’s most booked destinations in 2025 reflect strong demand for premium leisure and city stays. The top five destinations for hotel bookings overall are the United Arab Emirates, Maldives, USA, Thailand, and Spain, respectively.  

Notably, Yalago’s leading destinations for hotel bookings, the UAE and Maldives, are up by 43% and 54% year-on-year respectively, making the Maldives the fastest-growing destination overall compared to 2024.

The unique technology Yalago has built to sell the Maldives, with accommodation, resort transfers and in-resort experiences all available to book via one application, has supported this impressive growth. Yalago’s position as part of the dnata Travel Group, with more than 60 years of facilitating travel between the UAE and the Maldives, also supports its team with securing best rates and added extras through its strong partnerships.

Among source markets booking hotel stays with Yalago rates, China saw the strongest growth in 2025, surging 90% year-on-year, followed by India (up 61%), and the UAE (up 40%). Other markets showing notable gains included Spain, Italy, Germany, Brazil, and the USA.

Looking ahead to 2026

Yalago’s strategy for 2026 continues to focus on ‘quality over quantity’ for its growing portfolio of accommodation options across the world. The company boasts an average booking value of over USD 1,200, a rate significantly above industry norms, which reflects its focus on premium offerings and strong partnerships. This approach positions Yalago as a leading partner for the travel trade, delivering competitive rates in niche destinations and meeting a growing global demand for curated, high-end travel experiences.

Sébastien Doussin, Senior Vice President – Global Travel Services & Destination Management, dnata Travel Group, commented: “Surpassing our annual sales record with months to spare is a testament to the strength of our proposition and the trust our partners place in us. As we look to 2026, our focus on quality, competitive pricing, and exceptional service will continue to drive growth across key markets.”

Supporting this momentum, Yalago’s product team has been highly active in preparing competitive content ahead of the European peak selling period, ensuring partners have access to the best rates and availability.

Doussin added: “With a growing global portfolio, excellent product and sales teams, and a commitment to innovation, Yalago continues to redefine value in the travel industry.”

For more information, visit www.yalago.com or contact sales.support@yalago.com.

The dnata Travel Group represents the travel division of dnata, a leading global air and travel services provider. Its UAE-based travel agency dnata Travel continues to grow its GCC footprint, recognised by the prestigious industry awards as Dubai’s Leading Travel Agency 2025 and Saudi Arabia's Leading Travel Agency 2025, for a second year in a row. As part of a recent rebrand, the company has unveiled a new uniform for its retail teams, establishing the brand further as a modern travel agency, which continues to grow and innovate from its Dubai base.

Arabian Adventures was recognised across four categories, including the UAE’s Leading Destination Management Company 2025, Dubai's Leading Destination Management Company 2025, UAE’s Leading Desert Safari Company 2025, and UAE’s Leading Tour Operator 2025. Its team continues to bring new tours and experiences to the UAE market, with recent launches including exclusive private dining experience, The Veuve Clicquot Desert Experience by Arabian Adventures, and multi-experience destination, The Fort – Lisaili.

The Group’s corporate travel services provider, dnata Travel Management, was also successful across three categories at the awards this year, recognised as the Middle East's Leading Corporate Travel Company 2025, Dubai's Leading Travel Management Company 2025, and Bahrain's Leading Travel Management Company 2025. Meanwhile the Air division of dnata Representation Services took home the coveted accolade of the Middle East's Leading Airline GSA 2025. 

John Bevan, CEO of the dnata Travel Group, commented: “We are delighted to announce a record ten award wins for dnata Travel Group brands across multiple categories at this globally recognised awards programme for 2025. These achievements underscore the strength of our Dubai-based operations and the industry-leading products and services our teams continue to deliver. It is especially rewarding to see our expanding GCC offering increasingly recognised each year, as we remain committed to driving an innovative and dynamic travel agenda across the Middle East and beyond.”

The World Travel Awards serves to acknowledge, reward, and celebrate excellence across all sectors of the travel, tourism, and hospitality industries. The awards are voted on by travel and tourism professionals worldwide.

Find out more about the dnata Travel Group at www.dnata.com/travel. 

The private island resorts of the Maldives are dominating traveller bookings, up more than 100% compared to the same period last year. The team at dnata Travel attribute this upswing in demand to an impressive range of offers currently available during a sought-after time to travel to the islands, with between 30 to 50% savings on a travellers’ stay remaining available at popular resorts.

Winter sun in Thailand also continues to prove popular during early December, with direct flights to the islands of Phuket and Krabi taking centre stage, with increased connectivity from the UAE.

Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, commented: “With the expectation of a longer school holiday this December, we are seeing travellers combining their Eid Al Etihad break with the wider winter period for extended stays, or multiple trips. Bookings are up this year by 53% overall, including local and international stays.

“December marks the best time of year to travel to the islands of the Maldives and Thailand for weather and swimming conditions. In contrast, the UK is popular for its festive atmosphere and winter markets as the weather cools and evenings get darker. Umrah travel demand is up for Saudi, while Sri Lanka is popular for more extensive itineraries for exploration, and excellent value for money.

“For travellers staying closer to home, a trend we’re witnessing is a focus on resort properties away from the city, in Ras Al Khaimah, Fujairah, Ajman, and on Abu Dhabi’s Yas Island.”

Across the wider winter months for 2025, other destinations rising in popularity for UAE traveller bookings include the Seychelles islands, alongside South Korea, the Netherlands, USA, and Finland. Traditional winter destinations in Europe are starting to gain traction for festive markets and ski seasons, alongside bookings for unique winter experiences in Finnish Lapland.

Travellers can explore dnata Travel’s winter offers at dnataTravel.com or speak to a travel expert in-store across its 14 retail outlets, including popular locations in Dubai Mall, Dubai Hills Mall, and further across the UAE. Savings and added extras can be discovered across trending winter sun, ski, and festive-market-themed breaks. Gulf cruises, rising in popularity during the winter months, are also available with sailings across Eid Al Etihad, the festive period, and New Year’s Eve.

Top offers for Eid Al Etihad 2025 include a stay in the trending destination of the Maldives at the 5-star Kurumba Maldives with dnata Travel in a Deluxe Bungalow on all-inclusive, with return speedboat transfers, from AED 6,635 per person. In ever-popular Sri Lanka, travellers can stay at Avani Kalutara Resort with dnata Travel for three nights in a Superior Courtyard View Room with breakfast daily, and return flights, from AED 3,199 per person. Conveniently departing from Dubai on 29^th November 2025, a seven-night cruise on Full Board on-board the MSC Euribia can take travellers to Doha, Abu Dhabi, and Sir Bani Yas Island, and back to Dubai, from AED 3,500 per person.

To explore trending holiday destinations from the UAE with dnata Travel, visit www.dnataTravel.com. For more travel advice and inspiration, contact the dnata Travel experts via call or WhatsApp on 800 DNATA (36282), on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail outlet, with stores located across the UAE.

 -ends

Notes for editors

Top winter holiday offers with dnata Travel for 2025, with availability remaining over Eid Al Etihad:

Festive markets

Budapest
Stay three nights at the 5-star Al Habtoor Palace Budapest with dnata Travel in a Superior Room with breakfast daily, and return flights, from AED 5,400 per person.

Munich
Stay three nights at the 5-star Le Méridien Munich with dnata Travel in a Superior Guest Room with breakfast daily, and return flights, from AED 5,200 per person.

Winter ski

Switzerland
Stay three nights at the 4-star Kreuz & Post Hotel Grindelwald with dnata Travel in a Standard Room with breakfast daily, and return flights, from AED 5,600 per person.

Winter sun

Krabi, Thailand
Stay three nights at the 5-star Sofitel Krabi Phokeethra Golf & Spa Resort with dnata Travel in a Superior Room with breakfast daily, and return flights, from AED 3,800 per person.

Sri Lanka
Stay three nights at the 4-star Avani Kalutara Resort with dnata Travel in a Superior Courtyard View Room with breakfast daily, and return flights, from AED 3,199 per person.

Maldives
Stay three nights at the 5-star Kurumba Maldives with dnata Travel in a Deluxe Bungalow on all-inclusive, with return speedboat transfers, from AED 6,635 per person.

Winter cruise

Seven-night National Day Gulf Sailing: MSC Euribia
Stay seven nights onboard the MSC Euribia with dnata Travel in an interior cabin on sharing basis on Full Board (with breakfast, lunch, dinner, and snacks onboard), with all taxes, fees, and port charges included, sailing from Dubai, UAE – Doha, Qatar – At Sea – Abu Dhabi, UAE – Sir Bani Yas, UAE – and Dubai, UAE; from AED 3,500 per person.

Partner establishments will be integrated into Visa’s concierge and benefits platforms, which serve as sophisticated and personalized travel and lifestyle channels for this customer segment. The collaboration is timed with the launch of the Visa Private card, a new offering designed for individuals with at least $1 million in investable assets or monthly salary of AED 100,000 or more.

Eligible cardholders will have exclusive access to value-adds such as upgrades, preferred rates, and bespoke experiences offered by select, premium hotel partners. Some of the participating properties include Club Med’s extensive network of all-inclusive resorts, Villa Le Corail in Nha Trang, Vietnam, City of Dreams in Limassol, Cyprus, Seehof Davos in Switzerland, and 369 Degrees Hotels & Maisons across France, among others.

Tapping into a changing luxury travel landscape

The move reflects a growing shift in how luxury travel is discovered and booked by the region’s wealthiest travellers. Instead of relying on traditional digital channels and travel agents, HNW clients are increasingly turning to concierge services embedded within their financial institutions – platforms that prioritise privacy, curation, and trust.

“This collaboration is about meaningful access, not just visibility,” said Rakhi Purohit, head of dnata Representation Services. “Our hotel partners are connecting with a highly selective customer base through a trusted and exclusive environment. These travellers don’t browse – they expect seamless, premium service delivered where they already are.”

“With dnata Representation Services, Visa Private is giving high‑net‑worth cardholders access to exceptional destinations with the privacy and personalization they value,” said Yuri Topunov, VP & Head of Products & Solutions for MENA – Visa. “It’s about delivering seamless, curated journeys - all backed by Visa’s payment security and worldwide acceptance - that match the lifestyle aspirations of GCC travellers while driving value for our hospitality partners.”

The platform will focus on high-demand destinations for Gulf-based outbound travellers, spanning Europe, the Indian Ocean, and Southeast Asia – regions consistently ranked as top luxury getaways among the GCC’s growing HNW population.

Gulf wealth meets evolving travel distribution

The recent launch of Visa Private in the UAE comes at a time of significant private wealth growth in the region. The UAE led the world in millionaire migration in 2023, according to Henley & Partners, while Saudi Arabia is increasingly positioning itself as a hub for ultra-high-net-worth investment.

For dnata Representation Services, the collaboration is part of a broader strategy to offer hotel partners smarter, high-conversion access points to premium travellers – beyond traditional OTAs and mass marketing channels.

“Visa’s concierge services are becoming trusted gateways for a new generation of luxury spenders,” Purohit added. “This is about elevating how and where bookings happen – through curated, closed-loop ecosystems that reflect the expectations of today’s top-tier travellers.”

About dnata Representation Services

dnata Representation Services, part of the dnata Travel Group, is the global representation services partner of choice by multiple airlines, hotels, transport, and tourism board partners worldwide. Part of dnata, one of the world’s largest air and travel services providers, with its long-standing history in the region and strong brand presence globally, dnata Representation Services provides a comprehensive range of sales, marketing and commercial services to its partners including operations and infrastructure support. With its global reach, robust distribution network, world-class technology infrastructure, regional retail footprint (dnata Travel), Contact Centre services, and more, dnata Representation Services ensures its partners long-established industry expertise, and unrivalled local knowledge and support in the GCC and beyond. Find out more, at www.dnata.com/travel

Dubai, UAE, 5 August 2025: France is topping travel wishlists this season, with UAE residents locking in their late summer plans. dnata Travel reports a 12% year-on-year increase in July bookings for August and September trips, as demand rises for city breaks, cool-weather escapes, and easy-access island retreats.

The European country led July bookings, in line with its traditional peak travel period, according to the company’s latest booking data. While UAE residents are used to year-round heat, many are opting for destinations that still offer warmth – but with a distinctly different summer experience. France fits the bill, with its high season peaking in August, when lively cities, cooler evenings, and cultural events take centre stage.

The Maldives came in a close second, remaining a near-permanent fixture on the UAE travel agenda. Also high on the list were Thailand and Turkey, both consistent performers during this travel period. Rounding out the top five is a surprise entry: Austria, gaining traction among travellers seeking cooler weather and outdoor escapes.

“We’re seeing a lot of UAE travellers make more considered choices – they know what they want from a holiday,” said Meerah Ketait, Head of Retail and Leisure at dnata Travel. “That might be cooler weather, a vibrant city break, or a destination that’s easy to get to and unwind in. It’s about getting the most out of their time away.”

The data reveals that city breaks are the most popular type of trip among UAE residents this summer, followed by family-friendly holidays and classic beach escapes. The trend suggests a strong appetite for immersive, fast-paced travel — whether it’s a weekend in Vienna or a few days exploring Tokyo.

dnata Travel unveils Secret Stays Maldives

While most travellers are still booking their holidays two to three months in advance, dnata Travel notes a growing appetite for spontaneity. More residents are embracing flexible schedules and last-minute deals, with some finalising trips just two to three weeks ahead of departure. In line with this shift, dnata Travel has recently launched Secret Stays Maldives – a new concept offering curated luxury holidays to the popular Indian Ocean destination where the name of the resort is revealed only after booking is confirmed.

“This kind of travel reflects a shift in mindset,” said Ketait. “Some people are more open to surprise and discovery, especially when they trust the quality of what’s being offered. For them, that sense of adventure is part of the appeal.”

New destinations on the rise

Alongside the usual favourites, Greece, the Czech Republic, Japan, and Canada are showing growth for August and September travel. These destinations offer a mix of cooler weather, culture-rich cities, and seasonal experiences, giving travellers plenty of reasons to venture beyond the usual routes.

Whether it’s postcard-perfect Paris, barefoot luxury in the Maldives, or late summer strolls through Prague – UAE travellers aren’t ready to pack away their passports just yet.

The company said Eid Al Adha bookings are up 15 per cent compared to the same period last year, reflecting a strong appetite for outbound travel during key public holidays. Overall travel demand during the Eid break is 30 per cent higher compared to regular periods, it added.

“Eid continues to be one of the busiest travel periods in the UAE, and this year is no exception. We’re seeing consistent year-on-year growth, driven by travellers who are increasingly strategic about how they plan their holidays,” said Meerah Ketait, Head of Retail and Leisure at dnata Travel.

“The data shows a clear preference for short-haul travel during Eid, with most trips averaging around four days. Travellers are being intentional – choosing destinations that offer convenience and value now, while planning longer, more in-depth holidays for the summer season from July onward.”

The most booked destinations so far include Maldives, Seychelles, Mauritius, Turkey, Sri Lanka and Azerbaijan – all reachable within a four- to six-hour flight from the UAE.

While short-haul escapes remain the most popular, dnata Travel also notes strong demand for longer-haul destinations such as Italy, France and Spain in the West, as well as Thailand and Japan in the East. Trip duration trends show that travellers are booking around four days for nearby getaways, and up to six days for more distant holidays, depending on the destination.

Last-minute deals UAE travellers can still book

To cater to the high demand, dnata Travel has launched a range of curated Eid holiday packages that combine value and flexibility for families, couples, and solo travellers alike:

• Sri Lanka from AED 2,730 per person – return airfare, 3-night stay at Avani Kalutara Resort with daily breakfast
• Thailand from AED 2,810 per person – return airfare, 3-night stay at Avani Ao Nang Cliff Krabi with daily breakfast
• Turkey from AED 2,990 per person – return airfare, 3-night stay at Hilton Istanbul Bosphorus with daily breakfast
• Maldives from AED 4,090 per person – return airfare, 3-night stay at Kuramathi Maldives with daily breakfast and return speedboat transfers
• Mauritius from AED 6,270 per person – return airfare, 3-night stay at The Westin Mauritius Turtle Bay Resort & Spa with daily breakfast and dinner

Travellers are encouraged to book early, as limited availability and rising demand are expected to drive bookings over the coming days. More offers are available online and across dnata Travel’s retail outlets throughout the UAE.

The Maldives – an Indian Ocean archipelago famed for its postcard-perfect scenery – has long been a year-round favourite for UAE travellers, with notable surges around Eid holidays, the summer school break, and the September shoulder season. 

New data reveals that first-quarter arrivals in the South Asian country are already up 33% compared to the same period last year, according to MMPRC.  

Strategic partnership taps into rising regional demand 

The joint initiative builds on this vibrant travel corridor and leverages the Maldives’ strong appeal as a top-selling destination among UAE residents. Travellers can expect exclusive holiday packages, tailored promotions, and curated experiences across dnata Travel’s digital and retail platforms. The campaign will run from April to July 2025. 

“The Maldives continues to be one of the most in-demand destinations for UAE travellers, and the momentum is only accelerating as we head into summer,” said Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel.  

“Through this partnership, we’re excited to deliver even more value to our customers – from limited-time offers to insider access – at a time when interest in the destination is surging.” 

Why the Maldives remains a UAE favourite 

Insights from dnata Travel reveal that UAE travellers - particularly families and high-profile guests - consistently prioritise privacy, exclusivity, and luxury. These preferences are reflected in the Maldives’ signature one-island-one-resort concept. 

Maldives tourism authorities are noting a rise in demand from UAE travellers seeking destinations that offer a blend of convenience, luxury, and natural beauty. With a wide selection of luxury resorts, private island escapes, and marine-focused activities, the country remains a top choice for honeymooners, families, and solo adventurers alike. 

Beyond its iconic overwater villas, the Maldives offers immersive cultural experiences, sustainability-driven stays, and a vibrant culinary landscape. With direct flights from the UAE taking just over four hours, it’s an effortlessly accessible option for both spontaneous getaways and longer planned holidays. 

“The UAE has consistently been one of our most valuable source markets, and we're thrilled to strengthen this connection through tailored experiences that showcase the diverse offerings of the beautiful ‘Sunny Side of Life’.” said Ibrahim Shiuree, Chief Executive Officer and Managing Director at MMPRC. 

"We're particularly excited to showcase how the Maldives can be reimagined for repeat visitors – with unique island-hopping itineraries, authentic cultural exchanges, and conservation-focused activities that create meaningful connections with our environment and communities."

On a broader scale, the Maldives recorded a milestone year in 2024, welcoming more than two million tourists – marking a 9.1% increase over the previous year’s arrivals, according to the country’s Ministry of Tourism. 

To explore trending holiday destinations from the UAE with dnata Travel, visit www.dnataTravel.com. For more travel advice and inspiration, contact the dnata Travel experts via call or WhatsApp on 800 DNATA (36282), on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail outlet, with stores located across the UAE. 

dnata Travel’s own booking trends reflect Sri Lanka’s growing appeal. During last year’s peak summer and winter travel seasons, the island nation emerged as one of the most booked international destinations for UAE travellers – highlighting strong momentum across key holiday periods.  

Tapping into premium travel trends

The surge is driven by a rise in premium leisure travel and short-break holidays, with Gulf Cooperation Council (GCC) travellers drawn to Sri Lanka’s blend of nature, culture, adventure, and wellness – all just over four hours away by flight.   

Through the new strategic alliance, dnata Travel and SLTDA will jointly promote curated travel experiences, destination awareness campaigns, and tailored offers for Gulf travellers looking for unique escapes.   

Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, commented: “Over the past year, we've seen Sri Lanka rise rapidly in demand across our leisure travel platforms. Bookings from the UAE are up by double digits, especially for travellers seeking quick escapes tied to school breaks, long weekends, and nature-based experiences.” 

“Our customer insights show that today’s Gulf traveller is more discerning and experience-driven than ever – they’re looking for meaningful journeys that balance adventure and comfort, and Sri Lanka delivers on all fronts." 

"Through this collaboration, we’ll not only broaden awareness of Sri Lanka’s lesser-known regions, but also help redefine what travel to the island can look like for the Gulf market – from boutique beach stays and wellness retreats to soft adventure and highland exploration.”   

Campaign to spotlight key travel themes

dnata Travel will launch a dedicated destination marketing campaign in collaboration with Sri Lanka-based destination management company Aitken Spence Travels. The campaign will run across the UAE and the wider GCC, aiming to drive awareness, increase bookings, and introduce more travellers to Sri Lanka’s diverse offerings.   

Promotional themes will include:   

• Luxury and wellness: Boutique villas, wellness resorts, and traditional Ayurveda retreats offer GCC travellers short-haul options focused on rest and rejuvenation.
• Cool climates: Highland destinations like Nuwara Eliya and Ella provide scenic landscapes and cooler weather – an appealing alternative to the Gulf’s summer heat.
• Adventure and nature: Soft adventure activities, including leopard safaris in Yala and whale watching in Mirissa, tap into rising demand for nature-based travel.
• Culture and gastronomy: Sri Lanka’s temples, heritage cities, and rich cuisine cater to culturally curious travellers looking for immersive experiences.
• Romantic getaways: Secluded coastal resorts and tranquil forest lodges offer privacy and atmosphere for couples and honeymooners.   

Strategic push for GCC markets   

The collaboration supports Sri Lanka’s broader tourism strategy to diversify its visitor base and grow arrivals from the region. The UAE, in particular, is seen as a high-potential market for longer-stay, experience-focused travellers.   

The country is represented by more than 70 tourism stakeholders at ATM this year, from hotels to destination management companies, all showcasing Sri Lanka’s diverse offerings.  

“The Middle East remains a key region for inbound tourism to Sri Lanka. We are fully equipped to meet the evolving needs and expectations of Middle Eastern travellers, thanks to our robust tourism infrastructure,” said Sampath Nissanka, Managing Director at SLTDA.

“The significant presence of Sri Lankan tourism partners at ATM 2025 is a clear indicator of the country's dedication to deepening its engagement with the Middle Eastern market and highlighting the wide array of travel experiences Sri Lanka has to offer.”

The campaign also aligns with dnata Travel’s ongoing efforts to expand its portfolio of short-haul, experience-led destinations tailored to evolving Gulf traveller preferences.   

Sri Lanka, with its year-round appeal and growing air connectivity, is well positioned to capture a greater share of regional leisure travel in 2025 and beyond.   

To explore trending holiday destinations from the UAE with dnata Travel, visit www.dnataTravel.com. For more travel advice and inspiration, contact the dnata Travel experts via call or WhatsApp on 800 DNATA (36282), on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail outlet, with stores located across the UAE. 

A key highlight for the Group this year is The Fort – Lisaili, a newly launched desert entertainment destination in Dubai. Operated by destination management company and tour provider Arabian Adventures, the immersive venue offers a variety of experiences set against an iconic backdrop of a desert fort. At ATM 2025, a scaled-down replica of The Fort will be on display at dnata’s stand, giving visitors a unique ‘taste of the desert’ from the Dubai World Trade Centre. Located just 45 minutes from the event venue, Arabian Adventures is also inviting attendees to experience The Fort in person while in the city. 

Making their ATM debut with their dedicated spaces at the dnata Travel Group stand are Destination Asia, a leading destination management company specialising in bespoke travel experiences across East and Southern Asia, as well as dnata Representation Services - Land, which offers tailored sales, marketing, PR, infrastructure, and call centre solutions to some of the world’s most prominent travel brands. 

Other dnata Travel Group brands at ATM this year include airport hospitality services provider marhaba, leisure accommodation wholesale specialist Yalago, digital B2B attractions marketplace priohub, and travel consolidator Gold Medal. Representatives from across the wider dnata Group will also be on hand throughout the event to meet industry partners and customers. 

John Bevan, CEO, dnata Travel Group commented: “ATM Dubai is an opportunity for us to spotlight the innovation and ambition driving our UAE-based travel brands. With strong growth in both inbound and outbound travel, we’re seeing travellers seek out deeper, more personalised experiences, and our offerings are built to meet that demand. From the heart of the desert to the heart of Asia, our goal is to enhance every step of the journey - before, during, and beyond the trip itself." 

Representatives from the dnata Travel Group will also share insights and experiences in the following conference sessions during the event this year: 

• John Bevan, CEO, dnata Travel Group, speaking on a panel at the ATM Future Stage on ‘Beyond 2025: The Microtrends Redefining Travel’ (28th April); and 
   
• Sébastien Doussin, Senior Vice President – Global Travel Services & Destination Management, dnata Travel Group, speaking at the ATM Business Events Stage, on ‘The Big-Ticket Events: Global Impact and Learnings ’ (30th April).

Meet the dnata Travel Group team at Arabian Travel Market, taking place at the Dubai World Trade Centre between 28th April and 1st May 2025, at stand ME1250, next to the Emirates stand. Find out more at www.dnata.com/travel. 

As of this week, the most popular international destinations for bookings over Eid Al Fitr 2025 from the UAE are the Maldives, Thailand, Mauritius, Sri Lanka, and France, respectively. Meanwhile, Vietnam, Japan, Spain, and Turkey are seeing the highest year-on-year growth in demand.

Last-minute staycation bookings are on the rise, now accounting for 23% of total bookings, up from 10% previously reported in February.

Last-minute Eid Al Fitr 2025: international holiday offers

To meet rising demand, dnata Travel has launched a range of bespoke holiday packages for UAE travellers with availability over Eid Al Fitr and the extended spring break period this March and April.

Themed packages include with a focus on family, couples. luxury, and wellness retreats. Highlights include four and five-star stays in popular short-haul destinations the Maldives and Sri Lanka, and long-haul locations, Mauritius and Thailand.

Sri Lanka
Stay three nights at the five-star Hotel Riu Sri Lanka with dnata Travel in a Junior Suite on all-inclusive, with 15% savings on a travellers’ stay, and return flights, from AED 3,900 per person.

Maldives
Stay three nights at the four-star Kuramathi Maldives with dnata Travel in a Beach Villa on Full Board basis, with 10% savings on a travellers’ stay, return flights, and return speedboat transfers, from AED 6,400 per person.

Thailand
Stay three nights at the five-star Angsana Laguna Phuket with dnata Travel in a Laguna Room on Half Board, with savings on a travellers’ stay, and return flights, from AED 6,400 per person.

Mauritius
Stay three nights at the five-star Heritage Le Telfair Golf & Wellness Resort with dnata Travel in a Deluxe Suite with daily breakfast, with 20% savings on a travellers’ stay, kids stay and eat for free, and return flights, from AED 7,900 per person.

Last-minute Eid Al Fitr 2025: UAE staycation offers

For travellers looking to stay closer to home, the travel experts at dnata are highlighting their top recommended stays in the emirates of Dubai and Ras Al Khaimah, trending for local Eid stays this year.

Dubai
Stay one night at the four-star Centara Mirage Beach Resort with dnata Travel in a Superior Room with breakfast, from AED 580 per person.

Dubai
Stay one night at the five-star Lapita, Dubai Parks and Resorts, Autograph Collection with dnata Travel in a Deluxe Resort View Room with breakfast, park access, and one child up to 11 years stays and eats for free, from AED 745 per adult.

Dubai
Stay one night at the five-star Taj Exotica Resort & Spa, The Palm Dubai with dnata Travel in a Luxury Room with breakfast, from AED 835 per person.

Ras Al Khaimah
Stay one night at the five-star Sofitel Al Hamra Beach Resort with dnata Travel in a Superior Room King Garden View with breakfast, from AED 1,040 per person. Please note, minimum night restrictions may apply on certain dates.

To explore more trending holiday destinations and packages from the UAE with dnata Travel, visit www.dnataTravel.com. For more travel advice and inspiration, contact the dnata Travel experts via call or WhatsApp on 800 DNATA (36282), on social media @dnataTravel, email holidays@dnatatravel.com, or visit a dnata Travel retail outlet, with stores located across the UAE.

The German market continues to be a core focus of growth for Yalago due to its maturity and travel patterns that align with the brand’s unique product offering of direct contracts, across the world. This has been solidified with an 11% year-on-year increase in hotel bookings in 2025 so far, growth which the Yalago team anticipates to continue.

To reach Germany-based travel trade with its unique hotel portfolio, Yalago connected to Peakwork in 2024, where its rates are now available for dynamic packaging as well as hotel-only sales. Its live connections via Peakwork continue to grow across Europe, while its team is set to exhibit and network with the industry in-person at this month’s ITB Berlin 2025.

Hans-Peter Brasser, Business Development Manager – DACH Region at Yalago, commented: “With its unique leisure product, Yalago is an ideal match for tour operators in Germany and other European markets planning to enhance their travel content offering across the UAE and other trending destinations, worldwide. Yalago content is now available throughout Europe thanks to its integration with Peakwork, and existing integrations with other travel tech platforms. Our goal at ITB Berlin is to showcase our unique value proposition to potential new partners, whilst having the chance to connect with our existing base of global partners.”

Yalago’s growth strategy for the German market in 2025 includes continued uptake in hotel sales through new business acquisition and opportunities with existing clients, with a customer-centric focus to deliver on the products its customers’ demand. The business also aims to enhance its distribution network using new technologies. 

Its team is set to showcase its latest, global hotel inventory for the travel market at ITB Berlin, 4-6 March 2025, in Hall 9, on stand 207. A focus includes Yalago’s enhanced investments in technology and distribution channels to share its products more extensively at a global scale, including the DACH region, wider Europe, and Asia.

Yalago continues to grow its portfolio, teams, and customer-base worldwide, with extensive plans underway for 2025. To find out more, access www.yalago.com, email sales.support@yalago.com or visit the Yalago team at 2025’s major trade events, including ITB Berlin, ATM Dubai, IPW Los Angeles, ITB China, WTM Latin America, FIT Argentina and WTM London.