Giift partners with dnata Travel Group to enhance loyalty program landscape for GCC travellers

Dubai, UAE, 14th October 2022: Giift, a leading loyalty technology provider headquartered in Singapore, is partnering with one of the UAE’s largest and longest-standing travel providers, Dubai-based dnata Travel Group, to enhance the loyalty program landscape for GCC travelers.

Founded in 2013, Giift has expanded into multiple countries globally to work with travel retailers, banks, and other businesses to create a closed-loop network outside of in-kind operations such as airline miles for flights and hotel points for rooms. Using the latest in booking technology, Giift’s platform is optimized for mobile redemption of reward points, an increasing preference for global consumers.

Giift’s loyalty platform will support the dnata Travel Group’s banking and corporate partners with the latest technology to fulfil their loyalty program objectives. End-user experiences will be enhanced, with easier access for GCC travellers to book an extensive range of experiences, offers, and value adds across the world using their loyalty points online or on mobile.

Pascal Xatart, Co-Founder and Director of Giift, commented: “Since our inception, we’ve been committed to crafting innovative loyalty solutions aimed at acquiring new customers, building lasting relationships and strengthening brand loyalty. Our end-to-end loyalty platforms, GiiftLBMS and Giift Marketplace will become valuable business components for the brands of the dnata Travel Group, and together we will evolve travel industry loyalty programs in the GCC.”

Rashid Al Awadhi, Senior Vice President – dnata Travel Group, Middle East & India, commented: “Introducing Giift’s loyalty ecosystem for our partners will support us in establishing new benchmarks and exceeding standards within the loyalty space of the travel industry. Giift is set to support our offering for banking and corporate partners with cutting-edge technology, through our Banking Alliance vertical. Consumers will be able to explore with greater ease exceptional deals through our ever-evolving, unrivalled travel services catalogue.”

To find out more about Giift and its innovative loyalty solutions, access: www.giift.com. Explore more on the dnata Travel Group, its GCC-based leisure travel agencies and other, global travel brands, by accessing: www.dnata.com/travel.


About Giift

Giift serves the multifaceted loyalty industry across three main functions including Loyalty Accrual, Loyalty Redemption & Payment, and Loyalty Engagement. Founded in 2013, today Giift manages 50k+ programs across 55+ countries and over 110 million users. The company is headquartered in Singapore and has offices in New York, London, Dublin, Dubai, Doha, Nairobi, Bangalore, Mumbai, Lagos, Jakarta, Dhaka, Colombo, and Wuhan.

About dnata Travel Group

The dnata Travel Group represents the travel division of dnata, one of the world’s largest air and travel services providers. Part of The Emirates Group, the group’s history is rooted in Dubai and the growth of its pioneering travel industry, evolving to consist of more than 30 leading international travel brands with coverage across the world. The dnata Travel Group is proud to serve its global customers as a leading, award-winning travel services provider with long-standing travel expertise, a wide range of products and services, and high standards of service and safety across all of its operations. Its global businesses cover all aspects of the travel industry from local travel agencies to global travel consolidators, corporate travel, sports travel, destination management and attractions, airline representation services, and more.