It is snowing in Dubai: dnata Travel takes the UAE to England this December
dnata Travel, the UAE’s longest-standing travel agency, offers a unique opportunity to the visitors of its store in The Dubai Mall to ‘leave’ the UAE and enter a winter wonderland representing England’s iconic cities and countryside.
dnata Travel has even transported a traditional red telephone box from the streets of the UK to the only travel store in Dubai’s largest mall to create a truly unique, immersive experience for shoppers.
Swapping the desert sand for snow, in Narnia-style, walking through the telephone box takes visitors from views of the Dubai skyline on one side to a quintessential English scene on the other with snow-covered trees, crunchy snow underfoot and icicles overhead.
“This is a truly unique opportunity in the heart of Dubai to become immersed in England, one of our most popular destinations for UAE travellers,” commented Emily Williams, Head of Retail at dnata Travel. “People from all over the world have already experienced the country from our store and visitors are loving the snow – true to life, there’s lots of it.”
“We are hoping to showcase iconic parts of England that people may not have travelled to yet.”
The scene, which now takes up almost half of the dnata Travel store in The Dubai Mall and makes up its window display for the festive period, has a backdrop of beautiful English settings including London’s Big Ben and Tower Bridge, the lakes and mountains of the Lake District, canal boats in Birmingham, and the Manchester skyline.
The inspiration for the English-themed festive display arose from dnata Travel’s partnership with London & Partners, the Mayor of London’s official promotional agency and the lead partner of ‘Experience England’, a project that aims to promote a new England tourism experience.
dnata Travel and London & Partners are also joining forces to provide the chance to win a trip to England including three nights in London at the London Hilton on Park Lane and two nights in Manchester at the Hilton Manchester Deansgate.
Members of the public can enter the competition by sharing an image of themselves inside the English winter scene in the dnata Travel store in The Dubai Mall on social media using the hashtags: #dnataTravel #ExperienceEngland and #TDMwindow.
The dnata Travel store is located on the Lower Ground (LG) floor of The Dubai Mall, where the installation will be running until the end of December.
Find more information on the photo competition to win a trip to England, alongside value holiday packages to London, Manchester, Birmingham and the Lake District at www.dnatatravel.com with prices starting from AED2,990* per person for three nights’ accommodation plus return flights.
*Terms & conditions apply.